Dabur rolls out ''ChyawanPrakash''

Mumbai, Nov 26 (UNI) Dabur India today announced the national roll-out of ChyawanPrakash, a sugar-free variant of Chyawanprash which is targeted at the calorie-conscious consumers.

In the gloom of obesity warnings and cholesterol alerts, Indians are becoming more and more conscious of what they eat and how much does it add to their weight. Addressing the need of the hour, Dabur has developed ChyawanPrakash, a Sugar-free variant of Chyawanprash for its consumers. ChyawanPrakash offers the goodness of Chyawanprash, in a sugar-free form that makes it more appealing to the health-conscious consumers&safe for diabetics. ChyawanPrakash is a concoction of over 40 natural ingredients that gives protection from day to day ailments like cold&cough, helps provide strength and stamina and helps in healthy ageing.

Dabur ChyawanPrakash will be endorsed by Actor Amitabh Bachchan.

In a statement here today, Dabur India General Manager - Marketing K K Chutani said, ''This launch comes at a time when Dabur is putting in a concerted effort at expanding the category and usage of Chyawanprash. Dabur's entry into the sugar-free segment with Dabur ChyawanPrakash is yet another step in this direction, and given the strong equity of our products we are sure that Dabur ChyawanPrakash will certainly win consumer confidence.'' UNI