New Delhi, Nov 25 (UNI) She is known as the the 'Queen of melodrama' on the television firmament, having set off the trend of emotional family dramas and the 'saas-bahu sagas with the quintessential 'kitchen politics'.
Ekta Kapoor, hitherto known as the pioneer of overtly elodramatic soaps on various channels on Indian television - from 'Kahani Ghar Ghar Ki' to 'Kyunki Saas Bhi kabhi Bahu thi' to Kahin Kisi Roz', 'Kasauti Zindagi Kay', 'Kkusum', 'Kumkum' to 'Kayamath' - is ready to ''turn a new leaf''! For, premiering on Sony television tomorrow is Ekta's new show 'Kuch Is Tara', which eschews everything that has in the past few years epitomised the "Ekta Kapoor Brand".
Unlike all her previous show, "Kuch Is Tara', which airs on Sony from tomorrow, is a new age love story dealing with the romance between a typical girl-next-door Kanya and the rich boy Ayan, one who perfectly exemplifies her 'Prince Charming', whom she has always dreamt of meeting and sweeping her off her feet into a world of dreams.
''Kuch Is Tara', to be aired from Mondays to Thursdays at 9.00 pm, is a show which promises to break all the existing norms for soaps on Indian television. The show is different from all the Ekta Kapoor's shows on Indian television,''said the vice president, programming on Sony, Sanjay Upadhyay.
Addressing a press conference in the capital, Mr Upadhyay said that with 'Kuch Is Tara' Ekta was reinventing herself.
''Kuch is Tara has none of the elements that one has seen in her serials over the last few years. Infact, Ekta has said this is the best work she has done in the last seven years. It is a part of her reinvention of Balaji,''Mr Upadhyay said.
He said the serial was an endeavour on the part of Sony to present the audience with a fresh, innovative and distinct content.
''We have all along tried to provide a different kind of entertainment to the Indian audience through shows like 'Heena', 'Jassi Jaisi Koi Nahin' and the recent 'Ambar Dhara'. We are confident, 'Kuch Is Tara' will be able to ignite the magic of love and romance on television once again through its modern tale of love which stands out among the plethora of daily saas bahu sagas today,''Upadhyay said.
Featuring an ensemble cast of Akashdeep Saighal, Sudha Chandran, Jayanti Bhatia, Rajendra Gupta and newcomers Vishal Singh and Dimple Jhangiani in lead roles of Aayan and Kanya, 'Kuch Is Tara' takes its viewers through the journey of a teenage middle class girl Kanya who, like most girls her age, awaits her prince charming.
Living with her doting father, two sisters and a brother, Kanya dreams of seeing her prince charming riding on a horse and sweeping her off her feet into a world of dreams where true love prevails.
As Kanya's story unfolds, she meets her prince charming at the most unexpected time. Aayan is the perfect prince charming - young, dashing and rich. With each passing day, the love between them grows and finally reaches its peak only for the 'hate guru' - ranbir's uncle (played by Akashdeep Sehgal) who enters their life and shoots down cupid's arrow to create a rift between them. Between the two men and a series of extra ordinary events, Kanya's life and love unfolds.