Hyderabad, Nov 24 (UNI) IT major Satyam Computer Services Ltd announced today that it has signed up a contract to become FIFA World Cup Sponsor and Official Information Technology (IT) Services Provider for the FIFA World Cup.
The relationship covers two event cycles - the 2010 FIFA World Cup in South Africa and the 2014 edition in Brazil. Each cycle includes the FIFA Confederation Cup Tournament.
''Satyam is one of four FIFA World Cup sponsors announced for the 2010 event and is the sponsor in the IT services category,'' a company release said.
Satyam Founder-Chairman B Ramalinga Raju said ''our sponsorship recognises the sport's universal appeal and its tradition of skill, speed, competitiveness and teamwork - attributes that reflect Satyam's own qualities.'' ''Over the last two decades, Satyam has become an established global company and this sponsorship will serve to further increase its global expansion and accelerate its growth,'' he added.
FIFA President Joseph S Blatter said ''I am very proud that Satyam has chosen the FIFA World Cup for this historic move.
Satyam's commitment is a testimony to the immense appeal of FIFA as a superior marketing platform for transporting a brand far and wide around the world.
''It is a big advantage for all those involved in the events to have such an experienced IT service partner on board,''he said.