Kolkata, Nov 23: Tata Steel opened its third retail outlet, ''Steel Junction'' at Barasat in North 24 Parganas, about 20 km north of this city today.
This is a smaller format of the steel junction store which would run on a franchisee model and is spread over an area of around 1300 Sq ft.
Chief Marketing&Sales (Flat Products) Peeyush Gupta inaugurated the store in presence of many company officials including Sarvesh Kumar, Chief (Retail initiatives) and Rajiv Soni, Head - Marketing Communications.
The steel junction store would retail all products made of steel.
The product categories, which would be sold through this outlet, including furniture, utensils, life style products, safes, almirahs and hardware items. All the Tata Steel brands like Tata Shaktee Corrugated sheets, Tata pipes and Tata Agrico (Agricultural implements) would also be retailed through this outlet.
The objective of Tata Steel venturing into the organised retail is to change the perception of people towards steel and to showcase steel as providing useful products that touch people's life.
The company is planning to open five more stores by March 2008, said Gupta.
The first store, which was opened up in Kolkata, has generated good response from the city people.