Mumbai, Nov 23 (UNI) Percept Picture Company (PPC) will release 'Hanuman Returns', the sequel to their first successful animated film 'Hanuman', on December 28.
The film will have a 500 print release and will be screened at an additional 250 digital cinemas across the country in three languages - Hindi, Tamil and Telegu.
Speaking to the newspersons during the launch last evening, Percept Holdings Jt MD Shailandra Singh said, ''Our Hanuman is the first and biggest superhero franchise in India. The film had set a precedent for the Indian animated feature market in 2005. Hanuman is an attitude, it is a global phenomenon, it exemplifies selflessness, courage, devotion, energy, strength and righteous conduct.'' 'Hanuman Returns' is primarily a 2D animated feature film with 3D effects and will feature important characters like Narad Muni, Rahu-Ketu and others that will be a part of the 360 degree plan.
PPC also launched goodies to promote the film like mobile games, toys, jewellery, apparel, crockery, books, stationery, and plastic wear. As part of its 360 degree promotion and licensing programme, PPC has tied up with Future Group, Jump games, Baskin Robbins, D'Damas, Camlin, Indiatimes, Mid Day, and Star News among others.
Toonz Animation Chief Creative Officer Hari Verma said, ''There have been many mythological heroes but none of them are recognised globally. With Hanuman, we are creating a truly global hero from India. Making a sequel greater than the earlier one is not a small challenge, but it has been achieved to a great extent due to collective team effort.'' UNI