UTV's Goal recovers Rs 16 cr production cost before release

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Mumbai, Nov 20 (UNI) UTV Motion Pictures has recovered close to Rs 16 crore of its production cost before the theatrical release of 'Goal' starring John Abraham, Bipasha Basu, Arshad Warsi and Boman Irani this Friday, UTV sources said here today.

Satellite rights, music rights, in-film advertising, home video and territory pre-sales ensure that the company breaks even before theatrical release on November 23.

Syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union, Gillette have contributed to the cost recovery even before the of the film release, UTV sources added.

This is aside from the incredible media and promotional support offered by these brands. Reebok, which sponsored the clothing line in the film, will retail the Goal range across 535 outlets in India.

There will also be co-branded window-displays in Reebok showrooms promoting the Goal collection, which includes apparel and accessories related to football that figure in the movie.

The Company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the Goal-FIFA challenge on the Games-On-demand platform.

The star cast of the film has gone all out to promote it, featuring on leading reality talent shows like Nach Baliye, Jhalak Dikhla Jaa and 'Voice of India,' and gracing premieres here and in Dubai, with a London promotional visit thrown in too.

ESPN Star Sports will integrate the catch-line of ''Goal - Duniya Goal Hai'' to promote English Premier League matches to be telecast on ESPN in the month of November. John Abraham and Bipasha Basu will promote the line on ESPN Star Sports through channel ID'S all through November when the channel will run a contest to select five winners who will get to watch an English Premier League match in the UK.

Closer home, UTV has tied up with Zee Sports to organise the Goal Bus Tour in Delhi. The entire 'Goal' team comprising the lead actors and other players of Southall Team have visited malls, schools and colleges in the capital and interacted with their fans, sources added.

UNI

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