Pink City preparing for 5th Jaipur Jewellery Show

Jaipur, Nov 20(UNI) Preparations have begun for the fifth edition of the prestigious Jaipur Jewellery Show(JJS) slated to be held from Dec 22-25.

Over 350 stalls have already been booked-an increase of 50 stalls- compared to the last year and 90 per cent are repeat bookings showing the popularity of the event.

Apart from India, participants from China, Thailand, Turkey, and the US have shown keen interest in displaying their jewellery and partake in the seminars and networking. While over 300 stalls are for display of jewellery, some 30 stalls have also been put up to display machinary, and jewellery/diamond related publications.

The convener of JJS and eminent Jaipur Jeweller Vimal Chand Surana, meanwhile confirmed that Dr Gaetano Cavalieri, President of the prestigious international body CIBJO, will inaugurate the event.

Dr Cavalieri is also the President of the Italian Federation of Gold, Silver and Jewellery wholesalers.

Mr Surana said '' as in the past year emearld will be proactively promoted again during as well as prior to the four day fair in December.This is as per a decision taken earlier that one particular stone will be promoted for a period of two years''.

He said a number of promotional events have been planned to give a fillip to the shimmering green stone in terms of brouchers, publications, stationeries, competitions, posters and coffee table books among others.

Only recently Emerald Festivals were held at Jaipur and Gurgaon by JJS along with Birdhichand Ghanshyamdas and Gold Souk respectively to create awareness among customers. The festivals evinced keen interest. Similar festivals are also planned to be organsied in Chennai and Mumbai.

To be held on the expansive grounds of the renowned Raj Mahal hotel, Surana said that gems and jewellery trade is playing an increasingly important role in the comtemporary economy. He further added that with JJS annual event becoming an interactive platform for exchange of ideas, galvanising business and setting new standards for Jaipur to emerge as an important destination of jewellery expositions.

UNI