Canon looks at toplines of Rs 800 cr by 2008
New
Delhi,
Nov
20:
Digital
Imaging
Company,
Canon
India
Pvt
Ltd
today
said
it
targets
a
revenue
of
Rs
800
crores
by
the
end
of
2008
against
Rs
400
crore
in
2006.
The company intends to follow a two pronged strategy under which it ''will introduce advance digital imaging products and at the same time strengthen its retail footprints across the country by increasing the number of dealers,'' Canon India vice president Alok Bharadwaj told reporters today.
''The company will add six exclusive showrooms across all prominent retail chians in the country. The company will focus on increasing headcount and look to attract five lakh new customers,'' Mr Bharadwaj added.
The company recently launched its 'Hamaari Delhi' campaign.
Under
the
campaign,
Canon
will
be
investing
in
the
Delhi
and
NCR
regions
through
advertising,
promotions,
below
the
line
activities
and
working
towards
more
engagement
with
partners
with
the
aim
to
increase
Canon's
presence
and
mind
share
in
the
Delhi
and
NCR
region.
UNI