New Delhi, Nov 20: Digital Imaging Company, Canon India Pvt Ltd today said it targets a revenue of Rs 800 crores by the end of 2008 against Rs 400 crore in 2006.
The company intends to follow a two pronged strategy under which it ''will introduce advance digital imaging products and at the same time strengthen its retail footprints across the country by increasing the number of dealers,'' Canon India vice president Alok Bharadwaj told reporters today.
''The company will add six exclusive showrooms across all prominent retail chians in the country. The company will focus on increasing headcount and look to attract five lakh new customers,'' Mr Bharadwaj added.
The company recently launched its 'Hamaari Delhi' campaign.
Under the campaign, Canon will be investing in the Delhi and NCR regions through advertising, promotions, below the line activities and working towards more engagement with partners with the aim to increase Canon's presence and mind share in the Delhi and NCR region.