Fever 104 to expand on licence availibility

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New Delhi, Nov 19 (UNI) Fever 104, jointly owned by HT Music&Entertainment and Virgin Radio, today said it will look to expand to other cities in India once the licence for the same is acquired from the government.

''As we get the licences, we will be expanding to both smaller and larger cities,'' said HT CEO Rajiv Verma.

Mr Verma said the company will soon open its station in Kolkata and the partnership with Virgin has been successful because of the similarities in synergy between the two firms.

104 FM was launched in Delhi on 30 October last year and has stations in Mumbai and Bangalore.

The station follows format programming that churns out hit songs all day long.

''Virgin has had the experience in radio business in mature markets like the UK and Thailand and the experience and brand association they bring along makes them a natural choice,'' said Mr Verma.

On business oppurtunities in India, British business tycoon, Sir Richard Branson of Virgin said the company has no plan of setting up its retail chain in India.

However, he said the company was excited on the comic book space in the country. ''Comic side is an investment in the creative Indian designer and animators and many of these comics will be turned into films.'' This can be Virgins entry into the film segment, Sir Branson added.


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