New Delhi, Nov 18: Country's largest mobile services provider, Bharti Airtel today said it will rename its Broadband&Telephone Services business to Airtel Telemedia Services.
''The change of name is in line with our strategic intent to change the face of this business with the advent of media and SMB solutions'', Bharti Airtel CEO and President, Manoj Kohli said in a statement.
After successfully establishing business models for its mobile and broadband businesses, Bharti Airtel intends to harness the convergence environment by introducing media solutions to its over 50 million customers.
The DTH business and SMB Vertical along with the mainstream Broadband and Voice Business would form the clear thrust areas for Telemedia Services, the statement said.
Bharti said the soon-to-be launched IPTV and DTH initiatives will help the organisation fortify its offerings in the infotainment domain and will add tremendously to its existing bouquet of integrated telecom offerings.
Telemedia Services President Atul Bindal said, ''our focus is on new opportunities such as IPTV and DTH which would provide media solutions to our class and mass customers.'' The media sector should prove to be a significant growth engine for us in future, he added.