Mumbai, Nov 17: Bollywood actress Priyanka Chopra--the new face of Lux--flagged off a dazzling neon-lined bus that will be touring several major cities in India over the next one month as part of the promotional campaign for the newly-launched 'Lux Crystal Shine'soap here.
The catchy advertisement of the soap, that is already on air, uses an interesting play of neon lights to show Priyanka undergoing a transformation from an ordinary damsel to a mind-numbing beauty.
The campaign, which has a neon theme, began last night with Priyanka unveiling a stunning 30-feet neon hoarding of herself with the new product. The hoarding, one of the largest in Mumbai, has been placed at Cadell Road.
Speaking on the occasion, Hindustan Uniliver Skincare, Vice President Ashok Venkatramani said ''Lux has always led the market in terms of new and interesting products offering unique benefits.
This is another one from the Lux basket''.