Mumbai, Nov 16 (UNI) Child diabetes or juvenile diabetes is growing at a very rapid pace, according to medical experts.
In order to combat this disease, and to commemorate World Diabetes Day and Children's Day, Mudra launched a website, www.chidia.com, a brainchild of Mudra Health&Lifestyle, for children with diabetes. It is the first-of-its-kind in the health and lifestyle communication space - a true merging of the medicare and communication disciplines.
''Diabetes comes with a host of complications that makes it easy for people to lose heart and give up. And whether it is better understanding of the symptoms, or the very nature of the ailment, or dietary precautions, everything available as literature and on-line information is often so user-unfriendly that it makes the task seem more daunting,'' medical experts added.
Speaking to reporters here, Mudra Marketing Services CEO R Lakshminarayanan said, ''This is one specialist business unit that affords us the opportunity to give back, in large measure, to society. I do believe we are demonstrating not just the depth of our involvement in the health and lifestyle arena but also our genuine faith in the power and persuasion of engaging, relevant and personalised communication.'' ''The technology has been created in a robust, scalable manner because the traffic and the levels of engagement expected are very high. Strong customer relation management (CRM) principles and parameters have been fed into the highly customised content management system. It has been carefully thought through, based on a medical practitioner's deep understanding of patient needs and concerns,'' Mudra Health&Lifestyle Medical Advisor Dr B K Iyer said.
''Another key area of the site is its very simple and explanatory medical animations that explain what exactly happens in both Type 1 and Type 2 diabetes. These will grow in Phase 2 to a greater number of explanatory graphics as the site deepens in content,'' Dr Iyer added.