Mumbai, Nov 16: Dabur India, the Rs 2,234 crore Indian consumer goods major, today announced its entry into the burgeoning hard surface cleaners market with the introduction of a kitchen cleaner and a floor cleaner under the brand name ''Dazzl''.
The Company also announced the signing of popular cine star Khushboo as the brand ambassador for this new range of hard surface cleaners.
Commenting on ''Dazzl's'' brand ambassador, the Company Executive Director said, ''She is a well respected star across south. She symbolizes a true family woman, a wife and a mother while managing a successful career. We are confident that this association will prove very fruitful for the brand.'' Commenting on her association with ''Dazzl'', Khushboo said, ''I am happy to be endorsing ''Dazzl'' and being part of this brand launch. I have always been worried about cleanliness in my house and ensuring that my family leads a dirt-free and germ-free life. I am lending my support to ''Dazzl'' because I am confident of the product's capabilities having used the product myself before associating with it. As a ''Dazzl'' consumer, I am today confident that my home is dazzling and safe from all invisible germs.''