Chennai, Nov 14 (UNI)Leading large format book and music retail store Landmark and global investment bank Deutsche Bank launched 'Deutsche Bank Landmark Credit Card', specially created for books, music and movie afficionados, through its women's tennis star brand ambassador Sania Mirza here today.
Announcing the launch at a press conference here, Director Head Cards, Asia Pacific Deutsche Bank Mr Shameek Bhargava and Landmark CEO Hemu Ramaiah said co branded cards were increasingly becoming popular and this was the Bank's second co-branded card launch this year.
"This new product will ensure further that Landmark gives its customers a memorable experience every time they visit our store and this is the result of our endeavour to enrich our readers with products and services customized to their individual interests", Ms Ramaiah observed.
The co-branded card would enable the holder upto six reward points for every Rs 100 spent. It would also give the holder a gift voucher of Rs 4,000 along with the card. The reward points earned on the card can be exclusively redeemed at any of the Landmark stores in the country.
Sneak previews of annual sales and premium seats at Landmark quiz and book reading sessions are the other special privileges for the card holder, Mr Bhargava said.
Speaking after launching the card Sania said "I am looking forward to using the card to purchase lots of books and movie CDs and DVDs." Sania has been the Bank's brand ambassador since the launch of its retail banking operations in India.