Rediff iShare, Zoom form partnership for entertainment content

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Mumbai, Nov 14 (UNI) Rediff iShare, the social multimedia content sharing platform of Rediff.com (NASDAQ: REDF), and Zoom, India's premiere lifestyle and entertainment channel, today announced their partnership to offer Internet users across the world a new and innovative way to experience and enjoy popular content of Zoom through Rediff iShare's video platform.

Commenting on the partnership, Zoom TV Business Head M K Anand said ''As we move into entertainment 2.0 world, our partnership with Rediff.com is a reflection of our commitment to embrace new media platform and explore news ways to delight our audiences. Rediff iShare is a new destination for watching entertaining content on internet and we see this as a great opportunity to learn and create new forms of entertainment and build a community around our content by reaching out to global audiences on internet.'' This is the first non-exclusive content partnership for Rediff iShare, which will be promoted as a branded Zoom channel on Rediff iShare and is a reflection of Rediff's plans to work with content owners to make compelling and entertaining video accessible online.

Speaking about Rediff.com's plans for content partners, the company's vice president (Marketing) Manish Agarwal said ''Rediff iShare offers an excellent opportunity for offline media companies to leverage our video distribution platform. It provides them an additional outlet to reach out and engage with younger target audience which is increasingly spending more time online. We are happy to make a beginning with a leading entertainment channel like Zoom and will work continuously with other media partners to provide diverse mix of exciting content available online.'' UNI

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