Esprit's EDC to open 25 stores by 2010

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New Delhi, Nov 7: Targeting Rs 30,000 crore-branded apparel market in the country, Esprit group company EDC has said it will set up 25 stores across the metro cities over the next three years.

''At Esprit, we recognise the strategic importance of India as a key market and the next step was to bring EDC to India. Globally, the young brand is doing brilliantly with a contribution of over 20 per cent to our total market share,'' said Esprit President (Asia Pacific) Wolfram Hail.

Esprit, commenced its operations in October 2005 and currently has 16 exclusive stores and 12 shop-in-shops in the country.

The brand has been brought into the country by Aditya Birla Group's apparel firm Madura Garments.

''The stores will be present in malls as we believe that our market lies in the metros,'' Mr Hail said adding that the company has signed deals with major mall developers in the country for setting up the brand in India. He, however, refused to divulge the details of the deals.

EDC will also bring in home products like towels, furnishings in the next three years. ''We would definitely expand our range and bring in home products over the next three years. The shoe business is doing quite well in Europe and we are considering to get that to India as well,'' Mr Hail told UNI

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