Nokia launches N81, N95 8GB; eyes $ 15,000mln entertainment mkt

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New Delhi, Nov 6 (UNI) With the growth of mobile entertainment segment, which currently accounts for 15,000 million dollars, leading handset maker Nokia today launched its Nokia N81 and N95 8GB priced at Rs 26,249 and Rs 35,059.

''The Indian value-added service (VAS) market is worth 63,000 million dollars and constitutes 37 per cent of the 28,000 million non-SMS mobile data revenues,'' said Nokia India Business Director (Multimedia) Vineet Taneja.

Targeting this, the company has launched these two models, where entertainment will be the key features. These two models -- Nokia N81 and N95 8GB -- come with a full-length movie Sholay.

The N81 also comes pre-loaded with 10 English music videos, Bollywood and Hollywood songs as well as 10 comedy scenes from Bollywood movies across genres.

The Nokia N95 8GB comes with display screen of 2.8 inches and up to 8GB of flash memory, which is optimised for enjoying videos and playing games.

Entertainment, being the biggest driver, is likely to dominate the mobile space as the country's mobile youth market is growing at 300 per cent from 2005 through 2007, from 8.3 million to 27.6 million users, Mr Taneja said.

He said the number of young people using mobile voice and data services in the Asia-Pacific region is expected to more than double to 151 million in 2007 from 71 million in 2004.

''Issues such as the mobile entertainment market eco-system, the need to push more innovative content, adoption of stringent IP laws to control piracy of content, government's support for higher bandwidth and the need to go beyond the traditional approach are some of the challenges facing the industry today,'' said Mr Taneja.

The N81 also comes equipped with Assisted-Global Positioning System (A-GPS) for navigation. ''The facility will be available free for the first three months after which there will be nominal charges,'' Mr Taneja said adding that the feature will be introduced in N95 and E95 as well.

The company has been focussing on the Nseries range as it provides about 30 per cent of the global revenues.

UNI

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