The Indian Book boom

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New Delhi, Nov. 1, 2007 : During the last three years, the Indian publishing industry did not show much of random growth, but neither did it give up on it. Publishers are unrolling one aggressive marketing strategy after another.

Their main purpose is to sell books and what better way than to advertise it? Cashing in on the boom in the country"s retail sector, leading booksellers as well as publishers are now turning online to boost sales.

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