Titan launches heritage collection

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Patna, Nov 2: Titan Industries today announced the launch of the ''Titan Heritage Collection'', a range of watches inspired by India's rich architectural heritage.

The design of every watch in the collection emerges from stories told by the monuments of India. The Collection has nine distinct styles, each with an individual story that captures an aspect of an architectural inspiration and renders it into a form. It engages deeply with the ancient and medieval traditions of Indian architecture,yet interprets its heritage with modern sophistication.

Award winning designer Abhijit Bansod is the designer of the collection.

Speaking on the occasion, Mr Rajiv Verma Retail Showrooms Manager (RSM) Titan Industries Ltd, said, ''we felt the time was right to offer our consumers a collection that paid tribute to India's rich heritage. Every element of the collection remains true to the inspiration yet reflects the modern refinement sought by today's discerming Indian. The collection is targeted at the new generation Indian consumer who is aware of global trends and is proud to flaunt his Indian cultural identity.'' Mr Verma said Mandala was inspired from the fundamental building block of Hindu temple architecture. Stambha recreates the stone texture of the cosmic pillars, which are said to join heaven and earth. The magnificent chariot wheel of the Sun temple in Orissa is the inspiration for the Konark watch.

He said a stunning example of fusion was the combination of Mughal and Rajput architecture in Jharokha, which lined the facade of royal palaces and buildings. Lakshmi Vilas Palace depicts the harmony of turrets, domes, arches and columns in palatial splendor.

Taj, the best example of the confluence of cultures, was inspired by one of the wonders of the world. The white marble, the delicate floral inlay, the splendors of Mughal architecture find expression in the mother of pearl dial and strap of this exquisite watch.

Jantar Mantar pays tribute to the architecture of time.


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