HUL sets up JV with Smollan Holdings
Mumbai, Nov 2 (UNI) Hindustan Unilever Limited (HUL) will set up a joint venture (JV) with Smollan Holdings of South Africa, to become operational from January 1, 2008.
The strategic tie-up aims to build long-term capabilities and bring ''in-store'' execution focus in servicing the Company's Modern Trade customers, a press release here today said.
The new company has been named as Hindustan Unilever Field Services Private Limited (HUFS) and will work exclusively on behalf of HUL in Modern Trade channel only. The operations will begin with the existing Modern Trade in-store execution team of HUL moving into HUFS.
Hindustan
Unilever
executive
director
(sales
and
customer
development)
Sanjiv
Kakkar
said
in
the
statement,
''Modern
Trade
in
India
is
growing
and
evolving
very
rapidly
and
our
strategy
for
winning
in
this
growing
retail
market
is
to
win
at
point-of-purchase
with
our
shoppers
and
by
delivering
best-in-class
service
to
our
Modern
Trade
customers.
This
JV
will
bring
in
world
class
execution
excellence
in
the
market
and
build
the
right
capabilities
to
deliver
the
company's
marketing
strategy
in
Modern
Trade.''
UNI