New Delhi, Nov 2 (UNI) Foreign investors can now pump in up to 51 per cent of their equity in single brand product retailing in the country.
''Only those products would be considered which are single brand and are sold under the same brand internationally,'' an official statement today said.
The statement clarified that retailing would cover only those products, which are branded during manufacturing.
After the slow pace in 2006, enthusiasm to pump in FDI through the single-brand route had gathered momentum.
The government, last year, had decided to allow 51 per cent FDI in retail ventures that deal with a single brand.