Chennai, Nov 1: TVS Motor Company reported a 13 per cent increase in sales in October over the previous month, recording a total two wheeler sales of 1,32,000 units.
This was, however, lower by nine per cent when compared to 1,42,325 units sold in October 2006, a company release here said.
''Sales are expected to move upwards with the launch of TVS Flame that will strengthen the company's presence in the executive segment, which accounts for over 50 per cent of the motorcycle market,'' it said.
The proposed new product launches in various segments, including the TVS Apache RTR EFI and TVS Scooty Teenz EV, were on course, the release said.
The company would also leverage the growth prospects of the three-wheeler market, with the launch of its three-wheeler variants over the next couple of months, it said.
During the month, the company's motorcycle sales recorded 67,752 units, compared to 92,328 units recorded in October 2006. Although lower than the same period last year, the month-on-month growth recorded was 25 per cent.
The company's recently launched upgrade TVS StaR City 110cc had received good response. The new product launches, including the TVS Flame and TVS Apache RTR EFI would plug the void in the portfolio and help the company leverage a more full product portfolio in future, the release said.
In the scooter segment, sales of TVS Scooty posted 23 per cent growth with 28,119 units in October 2007, compared to 22,836 units during the same period last year. The launch of TVS Scooty Teenz EV was expected to further strengthen this segment, it said.
Exports witnessed a quantum jump over the previous year, with the company exporting 11,046 units of two wheelers in October 2007, up by 53 per cent over October 2006.