Mumbai, Oct 31 (UNI) Deepika Padukone is the new face of liqour-baron Vijay Mallya-promoted Kingfisher Airlines.
The announcement was made by Mr Mallya at a grand party held here last night.
Deepika is a will known name in the fashion industry and will make her on screen debut with the yet-to-be-released film ''Om Shanti Om''.
''Kingfisher Airlines in the short span of 29 months, has firmly established itself as a market leader while setting new service benchmarks. Deepika Padukone, the Kingfisher Airlines Brand Ambassador, personifies the brand values of Kingfisher Airlines and what it stands for,'' Mr Mallya said.
The airline believes that due to her huge fan following and the connect that Deepika enjoys with the youth, she will quite naturally mirror the hopes, aspirations and lifestyle needs of the new and young generation of Indians.