Mumbai, Oct. 28, 2007 : Karan Johar started the NRI culture with Kal Ho Na Ho, Mira Nair perfected it with The Namesake. And as the trend goes American-desi film factory is working overtime it seems. Latest in the genre is Anubhav Pal-Manish Acharya's Loins of Punjab Presents.
Bollywood's own obsession with sarson-de-Khet from Punjab is not
for nothing, it directly translates into NRI-dollars.