Neo launches special contest for Middle East

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Mumbai, Oct 30 (UNI) In the run up to the India-Pakistan series that will be aired LIVE on Neo Sports, the channel has rolled out a contest, 'Subscribe and Get a chance to Watch India-Pakistan match in Jaipur', for all cricket buffs in the Middle East countries including Kingdom of Saudi Arabia, Kuwait, UAE, Qatar, Bahrain and Oman.

The contest, kickstarted on October 16, will be on till November 8, with a final lucky draw to be held on November 11.

The six lucky winners and their companions will get an all expense-paid trip from each of these countries to fly down to India and be present at the stands with thousands of fans as they go on to cheer their favourite team during the 5th ODI between India and Pakistan on November 18, a release said here today.

Neo Sports senior vice president (International&Syndication) Vikram Das said ''We are delighted to partner with Arab Digital Distribution (ADD) for such an exciting campaign for the India-Pakistan series. The series has generated exceptionally high interest among the Asian community and cricket as a sport has always demanded a certain kind of viewership.'' Commenting on this exciting offer, Vinod D'Mello, executive vice president (group strategy and planning) of ADD said ''India-Pakistan series has been more of a celebration, rather than just a match for the Asian expatriates in the Middle East region. This campaign with Neo Sports offers our regional viewers and cricket fans an excellent opportunity to be part of the excitement and passion that is part of every India-Pakistan cricket contest.'' The promotions for the campaign would be channeled through television advertisements on Neo Sports and cross channel promotions, which will air promos of the India-Pakistan cricket series and the 'Subscribe&Win' contest.

The extensive marketing campaign would comprise a high frequency launch and topical ads in mainline publications along with regionwide PR support pushing Pehla Silver&Pehla Gold packages.

Some of the below the line activities will include internal and external sms push, POS at malls and distributor outlets, Pehla magazine and leaflet drops at community events, the release added.

UNI

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