Impressive growth recorded in Kerala tourism : CII

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Kochi, Oct 30 (UNI) The inflow of domestic tourists to Kerala increased by 40 to 50 per cent and that of foreign visitors by 20 to 30 per cent during April-September 2007, according to a Bi-annual Industry Monitor Survey conducted by the Confederation of Indian Industry (CII).

The revenue increased by 20 to 25 per cent, profit margin by 15 per cent and the industry employment level by 15 to 20 per cent during the said period.

The industry demand, inflow of tourists, occupancy rate and the industry revenues were expected to increase as the rise in domestic and foriegn tourists inflow would continue during October 2007 to March 2008, as per the survey.

With a 10-15 per cent increase in pricing, the industry is likely to increase its profit margin realisation by five to ten per cent.

The study surveyed the key sectors of Kerala like coir, chemicals&fertilizers, food processing, rubber and tourism; the top five contributors to Kerala's Gross State Domestic Product.

TT found that poor condition of Kerala roads and other infrastructure would create a negative impression with the foreign tourists.

Shortage of skilled manpower and rooms were other concerns which could hamper the development of the industry.

According to the survey, the coir industry in Kerala is expected to increase its production by five to ten per cent during the next six months.

The chemical and fertilisers industry in Kerala witnessed good performance during the period as the production and sales had gone up by ten-15 per cent.

The industry expects a significant 20-25 per cent rise in demand, ten-20 per cent increase in sales and a 10-12.5 per cent increase in production.

The rubber industry expects the demand to increase by 25-30 per cent, production by 25-30 per cent, sales by 20-25 per cent, and exports by 20 per cent during October 2007-March 2008.

The food processing industry in Kerala increased its production and sales by five per cent and ten per cent respectively during the period.

The industry was able increase its capacity utilisation level by ten per cent and the value of production had also gone up by 15 per cent.


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