Percept Knorigin and Adify join hands to power ''

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Mumbai, Oct 25 (UNI) Adify Corporation, the pioneering global internet innovators in creating vertical ad networks, today announced strategic partnership with Percept Knorigin, the digital media and services business of Percept, to create 'adChakra' - the sub-continent's first vertical on-line advertising network.

The network will be composed of publishers that offer high quality content in specific vertical sectors, such as entertainment, travel, finance, technology and social networking, plus regional areas. The network will be used to create scaleable and target able advertising and sponsorship opportunities for advertisers. 'adChakra' will focus on packaging high-value brand advertising programs with premium placement on quality niche sites.

'adChakra' joins Adify's existing global partners, such as Time Warner, The Washington Post Company, Reed Business Information, NBC Universal, Media News Group, RP Online, Comcast Corporation and The Guardian, which already use Adify's solutions.

''Internet usage and content in India is slated to grow more than 50 per cent per year and current audiences are becoming more mature and picky on what they do on-line'' concluded percept Knorigin CEO and Managing Director Viraj Mailk.


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