Chennai, Oct 24: PepsiCo India here today launched its international fruit drink brand 'Tropicana Twister' targeting young adults. Company Vice President (Innovation) Mucheta Govil told newspersons that "Tropicana Twister is being launched in a phased manner, starting with the southern states of Tamil Nadu, Andhra Pradesh and Karnataka." "The Rs 1,200 crore juice and juice drinks category is the second fastest growing liquid refreshment beverage," she said.
"With the Tropicana Twister, we aim to bridge the gap between health and refreshment as our research revealed that it is an untapped opportunity in the country." 'Tropicana' had gained a considerable presence in the country and had improved its quality over the years, she said.
'Tropicana Twister' launch was supported by a mix of 'consumer outreach programmes' across urban market. The product would be available in two pet pack sizes - 350 ml at Rs 22 and 1.2 litre at Rs 70.