PepsiCo launches 'Tropicana Twister'
Chennai,
Oct
24:
PepsiCo
India
here
today
launched
its
international
fruit
drink
brand
'Tropicana
Twister'
targeting
young
adults.
Company
Vice
President
(Innovation)
Mucheta
Govil
told
newspersons
that
"Tropicana
Twister
is
being
launched
in
a
phased
manner,
starting
with
the
southern
states
of
Tamil
Nadu,
Andhra
Pradesh
and
Karnataka."
"The
Rs
1,200
crore
juice
and
juice
drinks
category
is
the
second
fastest
growing
liquid
refreshment
beverage," she
said.
"With the Tropicana Twister, we aim to bridge the gap between health and refreshment as our research revealed that it is an untapped opportunity in the country." 'Tropicana' had gained a considerable presence in the country and had improved its quality over the years, she said.
'Tropicana Twister' launch was supported by a mix of 'consumer outreach programmes' across urban market. The product would be available in two pet pack sizes - 350 ml at Rs 22 and 1.2 litre at Rs 70.
UNI