HRI to invest Rs 40 cr to set up factories in Kolkata, Hardwar

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Kolkata, Oct 24 (UNI) Mumbai-based Hygenic Research Institute (HRI) will set up factories in Kolkata and Hardwar with an investment of Rs 20 crores each by April next.

HRI, one of the leading company in emulsion based hair dye products, has its factories in Maharastra, Himachal Pradesh and in Dhaka.

Speaking at an award distribution programme 'Gadi, Bari and Shona', HRI Executive Director Ashish Chhabra said, ''We are planning to extend our market in West Bengal, especially in the remote areas, where we have our micro markets.

''Presently we have 4000 outlets across the country and have plans to set up 500 more by this year end, including 100 for our micro-markets,'' Mr Chhabra said.

HRI has its 50-year-old brand of Super Vasmol 33 Kesh-Kala, targetted for the older generation and 'Streax' for the young.

''We generate 15 per cent revenue from West Bengal alone, which is amongst the highest in the country,'' Mr Chhabra informed.

HRI with an annual turnover of Rs 150 crores earns 10 per cent of its revenue from markets in South Africa, the US and the Middle East.

At present the company has 72 brands of research-based skin and haircare products suited for the Indian and tropical consumers.

UNI

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