Mumbai, Oct 24 (UNI) The fifth edition of the French Connection, an annual event organised by the Maison de la France (French tourist office), was kickstarted here today.
The two-day road show, French Connection 2007, showcases the country's regional offering and is a part of the the French Tourist office plan to boost sustainable tourism and continued growth.
Some 42 delegates from a spectrum of French-based companies are taking part in this annual event.
''We have adopted a three-pronged strategy to promote tourism in the country. So far our focus was on museum and other big places.
But now we want to focus on the niche market. Our effort is to promote tourism among the younger generation, because they are not only ready to spend but also could be the best brand ambassador of your product,'' said Pascal Visintainer, Marketing Director of Maison de la France while addressing the media prior to the launch of the event.
Stating that the event provides a great opportunity for representatives from the French tourism industry to establish and develop business relationship with key travel agencies and tour operators from Delhi and Mumbai, Maison de la France director Karim Mekachera said ''The Indian market is increasingly becoming affluent, mobile, internet savvy and more sophisticated in terms of what is demanded of tourism products and services, and this makes 'French Connection 2007' a core marketing activity of tourism suppliers.'' According to Mr Mekachera their marketing strategy is primarily driven by the need to increase destination visibility and preference.
''We will continue to work closely with key tour operators and airlines to ensure we convert such preferences to actual visits,'' he added.
The exhibitors taking part at the road show include Rhone Alpes, Alpe D'Huez Tourism, Arfdeche, Best Mont Blank, Air France, Alsace Tourism, Avalon Waterways and Rail Europe.