London, Oct 17 (UNI) With only 10 per cent of men and 15 per cent of women having right weight in proportion to their height, obesity is expected to cost Britain 45 billion pounds a year by 2050.
An official study released yesterday said more than half of adults and a quarter of children will be dangerously overweight by 2050.
''The problem has reached such proportions that it will take 30 years to reverse,'' the Daily Telegraph quoted Government's chief scientific adviser Sir David King as saying.
The report, produced by 250 experts, has looked into the future trends in obesity and predicted 60 per cent of men and 50 per cent of women aged 20 to 60 to be obese as against the current rate of 24 per cent.
To overcome the problem, which is of grave concern, the report suggested taxes on fattening foods and stronger regulation on unhealthy food.
It also advised monetary incentives to people for motivating them to follow healthier lifestyles.
''But there must be a 'paradigm shift' across all aspects of society, government, the food industry, healthcare, education and culture,'' it said adding that the cost of the epidemic will reach 45 billion pounds including 6.5 billion pounds expense on the health effects of obesity such as diabetes, strokes, high blood pressure, cancer and coronary artery disease.
Reacting to the report, head of nutrition and health research at the Medical Research Council, Dr Susan Jebb said, ''We need to take responsibility as a society for our unhealthy lifestyle,'' suggesting that there were isolated examples of measures that work, but they needed to be joined up.
By 2050, as many as 70 per cent of men aged 20 to 60 living in Yorkshire and Humberside, the West Midlands and the North East are likely to be obese, while about 38 per cent of men and women are predicted to be obese in the London region, mentions the report.