New Delhi, Oct 16 (UNI) SpiceJet today announced a marketing tie-up with S&R Works for its in-flight promotional activities.
The move is in line with the airline's strategy to increase its ancillary revenues to seven per cent by fiscal year ending March 31, 2008.
S&R Works will sell onboard advertising properties of SpiceJet.
To start with, companies have identified points such as space on the head-rest cover, tray table, reverse side of boarding pass and overhead bins of the aircraft.
The airline is also planning sale of fast food, novelty items like electronic gadgets, wallets and jewellry on all its 15 planes flying to 15 destinations.