Eros ventures into visual effects with launch of Eyeqube studios

Mumbai, Oct 16 (UNI) Eros International today announced its foray into visual effects by launching a new wholly owned subsidiary - Eyeqube studios.

Addressing a press conference here, Eros International President Sunil Lulla said, ''Eyeqube will help raise the bar for Indian visual effects and catapult our industry to international standards.

Eyeqube will produce not only Indian films with visual effects never seen before, but also selectively involve with a few prestigious international projects.'' He said the new company would not only be about visual effects but also about planning large scale projects. The company ethos would be to inspire filmmakers to create big-scale visual effects driven films.

''The visual effects will add to the director's vision,'' he added.

Mr Laulla said Eyeqube would cater to the top-end visual effects work in the industry and internationally. It would exclusively handle visual effects for all Eros International's home productions and co-productions. The Company has already commenced work on Eros International's forthcoming films -- ''Drona'' and ''Aladin.'' ''Both films are being made at a budget of about 10 million Dollars out of which 40 to 50 per cent budget is for visual effects,'' he added.

Eyeqube Studios Creative Director Charles Darby said, ''Each image will be a statement of our creativity. We intend to change not only just the visual effects in India but also to form a company that alters the way big films are produced in India, bringing a creative system in place, more reminiscent of Hollywood.'' UNI