New Delhi, Oct 14 (UNI) Bindass, a UTV venture said it has appointed Ms Sita Lakshmi Narayan Swamy as Head Marketing for the brand.
Ms Sita has moved to Bindass from Zee Entertainment Enterprises where she was the Senior Vice President, Head of Network Marketing and was accountable for all channels of the Zee network, as well as for the brand Zee.
''I look forward to using my experience in consumer insight generation to contribute to the development of unique initiatives that create a buzz and enhance perception of the brand Bindass with the trade and consumer,'' she said.
Brand Bindass is India's first local 360-degree entertainment youth brand. It ventures across television channels, mobile channel, web, gaming, merchandising, retail and nation wide ground events.