New York, Oct 13 (UNI) The Nobel prize winnings awarded to Al Gore would go to the Non-profit organisation the Alliance for Climate Protection, the former Vice President announced.
The money, 750,000 dollars, is a financial boost that could help the year-old organisation assume an even larger role in the campaign to fight global warming and its potentially catastrophic impacts.
The alliance is a think tank-in-action whose major goals include publicising the effects of global warming and turning citizens into climate change activists.
Through the summer's Live Earth concerts and a follow-up campaign, the alliance has persuaded tens of thousands of Americans to pledge to lobby Washington on global warming.
Working with Gore's Current TV and such actors as George Clooney and Orlando Bloom, the alliance created a ''60 Seconds to Save the Earth'' contest in which people were invited to submit short videos on taking environmental action. In the coming months, the organisation will unveil a multi-million dollar TV campaign created by the Martin Agency, the advertising agency behind Geico's successful Cavemen commercials.
''What sets them apart is that it's not just about getting a bunch of environmental groups together, but they're also looking at business partners. And they certainly have access to some pretty big channels for communications and they're reaching out to people in the corporate world who are ready to start talking about solutions to global warming,'' the Sierra Club's national press secretary David Willett was quoted as saying by the San Francisco Chronicle.
The Alliance for Climate Protection had been a major beneficiary of Gore's recent success, getting millions of dollars from the Live Earth concerts and Gore's hit documentary ''An Inconvenient Truth''.
Until yesterday, the alliance has been a behind-the-scenes player in the debate over climate change. Now, its name will get more recognition.
''Given that our mission is to create a shift on opinion about the importance of climate change and solving the climate crisis, (Gore's Nobel Prize) galvanises the movement,'' alliance CEO Cathy Zoi said.
The alliance is not the only Bay Area connection to the Nobel Prize awarded to Gore and the Intergovernmental Panel on Climate Change (IPCC). Hundreds of California scientists have contributed to research prepared by the (IPCC).
The UN panel of 2,000 scientists has released four major assessments since 1990 that synthesize the known science on global warming. Nearly every major academic and governmental scientific institution in California has added its research.