Dell to go for direct sale of its PC and Lap Tops

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Bangalore, Oct 11 (UNI) Dell Inc, one of the World's leading PC and Lap Top manufactures, will shortly introduce direct sales, Company Chief Technology Officer Kevin Kettler said today.

Addressing a press conference to announce company's initiative to 'Simplify IT' by removing complexity and reducing cost by introducing new products, he said that lot of enquiries were received from the public about possibility of the Company selling directly its products and "we are seriously thinking in the direction. However, it would be besides sale through Dealers." Replying to a question, he said that the company had been registering 50 per cent growth year on year with the turnover last year being Rs 2000 Crore.

Dell Inc Asia Pacific (South) President Paul Henri Ferrand, who detailed about the initiatives with regard to 'Simplify IT', said that "our aim was to occupy first position, at present our market share was 35 per cent in India".

He said that HP overtook since Dell did not had been concentrating on Corporate sector market. But we would henceforth try to capture domestic market also.

Declining to reveal the Company's total investment, he said that so far the company has invested US D 30 Million in marketing and US D 150 Million on Reasearch and Development in Bangalore Centre.


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