EC asks parties, electronic media to stick to SC's directive on ads

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Panaji, Oct 10 (UNI) The Election Commission (EC) of India today directed all political parties and contesting candidates, besides the electronic media, to adhere strictly to the advertisement code as per the Supreme Court's directive.

Each of the political parties, national or state, and the contesting candidates proposing to issue advertisement on television channels or cable networks have to apply to the EC or designated officer not later than three days prior to the date of the proposed commencement of the telecast.

In case of any other person or unregistered political party, they require not later than seven days before the date of telecast. All the applications shall be accompanied by two copies of the proposed advertisement in electronic form along with a duly attested transcript thereof.

The application, according to an official communique, should contain details such as the cost of production of the ad, of the proposed telecast with break-up of number of insertions and rate proposed to be charged for each.

The EC has also warned the cable operators of TV channels against telecasting any advertisement which does not conform to the law of the land, but offend the morality, decency and susceptibility of views as also shocking, disgusting and revolting.

The order, issued by the Supreme Court, was in exercise of the powers under Article 142 of the Constitution of India and shall be binding on all political parties, candidates, persons, group of persons or trusts, who propose to insert the advertisements in the electronic media including cable networks or television channels, as also cable operators.

It may be recalled that by-election to Mormugao Parliamentary Constitutuency in South Goa district is scheduled to be held on October 30 and hence the order.

UNI

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