HP foray into retail photo printing market

Chennai, Oct 9 (UNI) Hewlett-Packard today unveiled its strategy to revolutionize the digital photography market by announcing its entry into the retail photo printing market with the launch of HP Retail Photo Solutions.

The company has also announced the much awaited launch of consumer online photo service 'HP Snapfish' customized specially for the Indian market, according to a press release here today.

Company plans 3000 retail photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India, the release said.

Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for jst Rs 2.95 (4x6 size).

Additionally, new customers will receive 20 free prints when they become a 'Snapfish' member.

The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos, lasting longer than the traditional photos.

Consumers can also enjoy printing photo based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP Snapfish website.

The HP Retail Photo Solution will allow consumers to print on various substrates such as art paper and canvas. It can also print instant photo albums.

HP will be working with retail partners to roll out HP Retail Photo Solutions in a wide variety of locations such as supermarkets, photo specialty stores, electronics stores, office product stores and traditional photo service stores, the release added.

UNI