Bhubaneswar, Oct 8 (UNI) In a bid to counter the competition from electronic media, All India Radio (AIR) is seriously contemplating to introduce a dedicated news channel during the 11th Plan period, Director General P K Bandopadhaya today said.
Mr Bandopadhaya, who was here in connection with the inauguration of Orientation workshop for PTC of AIR and DD, told newsmen that the Bureau of Audience Research (BAR) had conducted a survey on the possibility of a dedicated news channel for AIR and was found such a proposal viable.
He said soon the DRM technology would be introduced to improve the quality of sound and overlapping of the frequency so that the AIR would be able to cover more areas.
Mr Bandopadhaya also indicated that the AIR would soon implement the News on Phone services in all the 44 Regional News Units (RNU) across the country to retain the market share of the urban areas, which had, of late, started eroding.
Presently the News on Phone services were available in 11 centres and the AIR, the Director General said, had been receiving nearly 35,000 to 40,000 requests everyday.
To a question as to whether the AIR was contemplating to air news on the FM channel, Mr Bandopadhaya said unless a suitable monitor mechanism was worked out, it would be difficult to incorporate news bulletin in the FM channel.
He said the AIR was working out a strategy to restructure the news bulletin to give more time to the news coverage and focus on localised news instead of national and international news.