New Delhi, Oct 7: After firming its foothold globally, Global Positioning System (GPS) distributor SiRF is gearing up to sell about five to eight million units of GPS chips in the country over the next five years.
''In India, Global Positioning System (GPS) will be primarily required for preventing anti-theft and loan recovery, besides, increasing social networking among Indians will fuel the demand,'' SiRF India Managing Director Ashotush Pande told reporters here.
The company is expecting to sell about 70,000 units of GPS chips by the end of this year in the Indian market, out of which more than 20,000 units were already sold to the IndianOil.
''SiRF aims to remain and be the pioneer in development technologies and business infrastruture to support the needs of mainstream consumer and commercial platforms, wireless handheld, automobile, mobile computer, consumer electronics and enterprises,'' he said.
Mr Pande also said considering the growing demand for GPS devices, multiple service operators will launch GPS-enabled mid-tier cell phones in the next few years.
Telecom service provider Vodafone Essar has already launched in-built GPS Blackberry models and other leading operators are also showing interest for this technology, he added.
GPS devices help to track the locations of a person or thing, it can view topographic maps and hiking trails.
SiRF basically markets its products through its various partners like Navtecq, Airtel, Visionteck and Xora and subsequently these partners offer the services to the operators and finally it reaches to the consumers.
SiRF India Private Ltd, a wholly-owned subsidiary of US-based GPS chipmaker SiRF Technology Holdings is working in number of technologies like span GPS, wireless and mobile TV.
SiRF's location awareness solutions are based on the Global Positioning System (GPS), the same technology used to guide from the space shutters to car navigators systems to handheld devices used by backpackers.
The company also said that it is waiting for the proper implementation of the semi-conductor policy after which it will plan to set up its own chip manufacturing facility in the country.
SiRF Technology Holding is hoping to clock a revenue of 310 million dollars by the end of this calender year 2007 as compared to 247.7 million dollars in 2006.