Neo Sports targets 60% growth in West Asia for upcoming matches

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Mumbai, Oct 5 (UNI) Neo Sports, India's first cricket-only TV channel, targets a growth of nearly 60 per cent from its current reach in the West Asia markets as the Australia and Pakistan tour India in October and November respectively.

Neo is available on flexible subscription options on the Pehla network, Pehla Silver and Pehla Gold. Pehla, the leading Asian Pay TV bouquet in Middle-East, is the main provider of Premium Asian Television for the more than 7 million strong Asian expatriate community living across the region.

Speaking to reporters yesterday, Arab Digital Distribution (ADD) Group Strategy and Planning Executive Vice President D'Mello said, ''Pehla is the largest Asian Pay TV provider across Middle-East and cricket is the most popular sport for Asian expatriates in the region. The ongoing India-Australia and upcoming India-Pakistan series are going to be filled with excitement, thrills and enthusiasm for cricket fans.'' ''The current success of the Indian cricket team has enhanced the appetite of cricket fans. Nothing can replace the excitement of live cricket matches and Pehla along with Neo Sports promises an uninterrupted telecast of the same,'' he added.

Announcing its expansion in the Middle-East, International and Syndication VP Vikram Das said, ''Our partnership with Pehla has helped us reach our target audience in this region, which has a mammoth fan following for both the teams. These matches cumulatively may constitute the largest ever televised audience in the Middle-East.'' Neo Sports is Asia's first 24-hour cricket-only TV channel and will telecast matches being played under the aegis of BCCI, live.

This will also include domestic cricket. The channel will also showcase various cricket related programming, interviews with top cricketers, analysis and other shows around cricket.

Neo Sports Plus is a 24-hour sports entertainment television channel launched by Neo Sports Broadcast. The channel will bring to life action from sporting disciplines from all over the world.

The channel broadcasts on PAS 10 satellite.


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