Mumbai, Oct 5 (UNI) Lycra brand and MTV turned on their style searchlights to find India's next generation of models for the Lycra MTV Style Awards 2007.
Bollywood star Neha Dhupia and supermodel Sheetal Malhar were present at the Infinity Mall here yesterday as judges and the event was hosted by MTV VJ Cyrus Sahukar.
The Model Hunt will be held in Delhi today and in Bangalore on October 8.
The winners of the Model Hunt will sashay the ramp on 'My Tee', the fourth interpretation of the Lycra MTV Style Awards 2007 with the theme - ''It's My Style''. This line will be created by students chosen from the Designer Hunt. The students will be mentored by eminent designer Vikram Phadnis, who will help them put their collection together.
'Uniforms', 'Gangs' and 'Retro' are the other three interpretations of the theme, 'It's My Style' that will be showcased by Abhishek and Nandita, Vikram Phadnis and Manish Malhotra respectively.
Speaking to reporters, MTV India Marketing Vice-President Aditya Swamy said, ''Young people today are full of toxic ambition. Lycra brand and MTV are coming together to give them an opportunity to make a dream come true. Through this hunt young people get to be a part of our premier fashion event, thereby reinforcing the fact that MTV is the universe of the young, for the young and by the young.'' Commenting on the initiative, panelist and judge, Neha Dhupia said, ''We are not only looking for stunning bodies, gorgeous faces and phenomenal skin but also attractive personalities, the right attitude and lots of style -- something the participants in Mumbai proved they have plenty off. It would surely be a tough decision to choose the winners. I am also looking forward to the model hunts slated in Delhi and Bangalore.'' UNI