Alappuzha, Oct 5 (UNI) The famous Sree Krishna Swamy temple at Ambalapuzha near here has been caught in a controversy with renowned 'Ambalappuzha Palpayasam' (milk porridge), a 'prasadam', being put on sale through an outlet of the state-sponsored Consumerfed.
Meanwhile, the Consumerfed, which started selling the 'prasadam' through its Triveni mega market, had stopped the sale, following strong protests from devotees and local people, who contended that the 'prasadam' should not be sold like any other item through a retail shop.
The Travancore Devaswom Board (TDB) officials said it had not taken any decision to sell the 'Prasadam' outside the temple.
A report had been sent to TDB higher officials and strict action would be taken against those behind the sale, they said.
''There is a strict rule that the 'Payasam' should not be sold outside the temple,'' the TDB officials said.
The recipe of the 'Prasadam', passed down through generations, was a closely guarded secret.
Meanwhile, Devaswom Minister G Sudhakaran said an official inquiry would be ordered into the incident.