Amul gets IDF award for its pro-biotic ice-cream
Anand, Gujarat, Oct 4 (UNI) Amul has bagged the International Dairy Federation (IDF) Marketing Award 2007 for its pro-biotic ice-cream launch.
IDF president Jim Begg announced the award yesterday at Dublin, Ireland on the occasion of the World Dairy Summit there, saying ''these campaigns are excellent examples of best practice in branded and generic marketing from around the world. In markets that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well-planned and executed marketing investments.'' The Gujarat Cooperative Milk Marketing Federation (GCMMF) is the first and the only Indian organisation to receive the 2007 IDF Marketing Award that covered three categories -- Nutri-marketing, Innovation and Marketing Communication. Amul pro-biotic ice-cream received the award in the Nutri-marketing category, a release said.
GCMMF
managing
director
B
M
Vyas
said
''We
launched
Amul
pro-biotic
ice-cream
as
well
as
Amul
pro-biotic
sugar
free
ice-cream,
due
to
the
constraints
of
cold
chain,
which
is
a
pre-requisite
for
ice-cream
distribution.
In
a
country
like
India
where
we
have
waterborne
diseases
like
diarrhoea,
eating
a
spoonful
or
two
of
pro-biotic
ice-cream
would
keep
the
family
healthy
and
strong.''
UNI
SD
SSS
DKS
KP2054