Media growth in quality lagging behind quantity: PM

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New Delhi, Oct 3 (UNI) Prime Minister Manmohan Singh today asked the Indian language newspapers to address the concerns about quality which is not keeping pace with rising circulation.

''The quantitative growth we have witnessed in Indian media has outpaced qualitative growth,'' Dr Singh said in his address at the 66th Annual General Meeting of the Indian Language Newspapers Association.

This was understandable partly because demand was outstripping the supply of well trained journalists, he said and hoped that the problem would be addressed in the long run as a result of the demand-supply adjustment.

''But it does need the attention of your industry,'' he pointed out and advised the media to be critical, but not cynical or negative.

This was necessary as newspapers were the medium through which the message of modernisation, development, the national integration and social justice could reach the far corners of our country, Dr Singh said.

''The vast majority of our people see the world through your eyes. They see changes happening in our country and in their own regions through your coverage. Their thinking is shaped by the opinions you express through your newspapers, he said. ''The challenge before you, therefore, is to help take India forward by changing the mindset of our population. Modernisation is not just about better infrastructure, not about mere more creative comforts or the way we dress and live. Modernisation in the final analysis is an attitude of the state of the mind of our people,'' he said.

The media has to promote communal harmony and secular values, which are the bedrock of our nation. It also has a vital role in the transformation of society and polity.

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