TVS Motors to launch 3 wheeler
Mumbai, October 1, 2007: TVS Motor Company reported total two wheeler sales of 115, 091 units in September 2007 as against 162,200 units in September 2006.
The
launch
of
TVS
Flame
will
strengthen
the
company's
presence
in
the
executive
segment,
which
is
expected
to
provide
an
impetus
to
sales.
The
110
cc
TVS
StaR
City
will
be
available
during
the
upcoming
festival
season
and
will
give
sales
a
further
thrust.
Along
with
the
recently
launched
TVS
Apache
RTR,
the
company
will
offer
a
complete
motorcycle
portfolio
to
consumers.
The
company
is
well
on
course
for
the
new
launches
in
various
segments
as
scheduled.
TVS
Motor
Company
will
launch
its
three-wheeler
variants
over
the
next
couple
of
months
and
will
capitalize
the
growth
potential
of
the
three-wheeler
market.
Financiers
are
making
concerted
efforts
to
get
customers
back
into
automobile
showrooms
over
the
next
two
months,
which
Is
the
peak
festival
season.
Customers
are
likely
to
benefit
from
lower
inflation
and
likely
reduction
in
interest
rates
and
will
opt
for
fresh
purchases.
This
would
lead
to
an
increase
in
sales
during
the
forthcoming
festival
season.
Reduced sales in September '07 is mainly due to prevailing high rates of interest and restricted availability of retail finance. Further, the festival season is delayed this year, when compared to last year.
During
2006,
both
the
important
festivals
of
Dussera
and
Deepavali
were
celebrated
in
October
and
consequently,
placement
of
stocks
with
the
dealers
for
the
festival
season
was
effected
in
September.
This
resulted
in
better
sales
in
September
2006.
For
the
month
of
October
'07,
TVS
Motor
Company
has
projected
an
increase
in
sales
of
approximately
20%
over
September
'07.
The
company
predicts
that
sales
would
receive
a
shot
in
the
arm
with
the
launch
of
the
new
110cc
TVS
StaR
City
and
the
new
range
of
the
TVS
Scooty.
During the month the company's motorcycle sales recorded 53,991 units compared to 106,972 units recorded in September 2006. Currently, the company's motorcycle portfolio is skewed towards the retail finance dependant entry level and is practically absent from the executive segment, which accounts for over 40% of the motorcycle sales. The new product launches will fill this gap and help the company to leverage the entire product portfolio in future.
In the scooter segment, TVS Scooty continued to post higher growth figures over last year clocking 27,199 units in September 2007 when compared to 24,890 units, recording a growth of 9% over the same period last year. The launch of TVS Scooty Teenz EV is expected to further strengthen this segment as well.
On the export front, TVS Motor Company exported 13,036 units of two wheelers in September 2007 recording a growth of 26% over September 2006's figures of 10,339 units.
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