Sports Broadcaster Neo Sports, launched on-demand video

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Bangalore, Sep 27(UNI) The Neo Sports Broadcast Private Limited, which has the exclusive rights to broadcast all the cricket matches played in India has launched its Video on Demand service the first of its kind in India, focussing on the office-going audience here today.

Speaking after launching the service Mr Shashi Kalathil, CEO, Neo Sports informed newsmen that the new service which would be made available on website, would provide the consuemr all access live streaming service which would entitle him to all other services which comes along with also.

Mr Kalathil informed that a research has revealed that on match days a typical office scenario involves employees trying to watch the action on the few television sets available while bunking office job itself. "It is a no-win situation where either work suffers or employee morale" he said.

He said that with the launch of on-demand video and live streaming service the consumers could avail of it by subscribing which was available in various packages. The website wouldl also offer an interactive scoreboard and various graphical analysis tools like wagon wheels, manhattans, player/match statistics and much more.

Elaborating on the service Mr Kalathil informed that the core target for this product was the office-going audience who usually misses out on all the high profile cricket action while he was in office. The Live streaming service also allows the consumer cricket in 'Controlled doses' while going about his office work, that too in a superior form in contrast to the one dimensional text commentary which was the only option available currently.

Mr Kalathil informed that over 22 million computers got connected internet in India and it was expected to hit 100 million by 2010. He said that already CEO's and HR heads of various corporate companies have welcomed the move which also helps to boost the productivity while offering entertainment option while on job for their employees.

He said that the Neo Sports had spent a couple of crore of rupees in bringing the service which was ably supported by California based software company Willow. Indian cricket team's strike bowler Zaheer Khan and dashing batsman Robin Uthappa also present on the occasion.


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