Nirulas in 'look good, feel good' mode

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New Delhi, Sept 25 (UNI) Country's leading restaurant chains Nirulas today said it is all set to revamp its existing outlets by giving a new look to its eating joints.

The company will change the graphics and packaging along with the interior and exterior look of its existing outlets.

Nirulas's Senior Vice President Sudipta Sengupta said, ''Nirulas' targets the upper and middle class segment and with changing times and aspirations, we felt there was a need for an all-round revamping.'' She clarified further that it will retain its soft, caring aspect, which includes tieing up with schools to provide scholarships and the logo will also remain the same.

''It will be a 'look good, feel good factor' but in the meantime to pamper our customers, we will introduce guest response executives, who would facilitate feedback from them.'' The Malaysian equity firm Navis Capital Partners and promoter Samir Kuckreja had acquired the fast food chain from the Nirula family last year and said it will invest Rs 100 crore over the next two years to fuel its expansion plans and to increase its back-end services.

It will also ramp up the number of its retail outlets from the existing 54 to 200 over the next two years.

Ms Sengupta added that no changes will be done in the menu, as it is one of its USP.

BPCL and Indian Petroleum have also signed pacts with Nirulas Corner House for setting up Nirulas restaurants in the network.


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