New Delhi, Sep 25: Aiming at young urban Indian, the country's first 24-hour English city specific channel was launched by leading broadcaster NDTV here today.
Similar kind of English channels are planned for other big cities like Kolkata, Mumbai and Chennai, Chariman NDTV Prannoy Roy announced here today.
Called NDTV MetroNation, the channel formally launched today will intensively cover Delhi and adjoining areas with emphasis on interaction with viewers.
It will operate not from studio but from a MetroNation bus where programmes will be created on the spopt with Delhiites as the main actors.
''In fact it will be a campaign channel, a channel to fix Delhi, a city worth fighting for. People can SMS us their problems and we will try our best to get politicians and administrators to fix them,'' said the channel's CEO Sanjay Nigam and managing editor Suparna Seth, adressing a press confernce after the formal launch of the channel which is already on air.
Besides covering news and current affairs, it will give user-friendly information besides lifetsyle entertainment.
The channel will deploy a helicopter for wide coverage of what was going on in the city at any moment.
''There is great demand for local news all over the world, for the kind of information that relates to daily life of the people. India is also witnesisng a similar trend and we are just supplying in to the demand,'' said Mr Roy.
He said the channel will have no difficulty in sustaining itself as it will be getting targetted advertisement because Delhi was a very big and ever growing market.
On this occasion, Mr Roy announced that NDTV would soon be launching more channels in the country and abroad, widening its reach further in West Asia.
Besides, more city specific channels were in the offing, with Kolkata, Mumbai and Chennai listed for that, he said.
The NDTV is going to launch a purely entertainment channel in January.
Replying to a question, NDTV CEO Narain Rao said the MetroNation channel will be Free-to-Air but whether it would be available on the DTH platform was yet to be decided.