Mumbai, Sep 24 (UNI) Neo Sports, India's first cricket-only TV channel, today announced a long-term agreement with StarHub, the leading pay-TV provider in Singapore.
The agreement would ensure live telecast and availability of Neo Sports in Singapore, starting September 26. With this deal, Neo Sports has spread its footprints firmly across Asia as this announcement comes close on the heels of its recently announced deals with the Middle East Countries and several South East Asian countries like Hong Kong, Japan, Korea and Taiwan.
The deal would ensure that viewers in Singapore get access to the entire bouquet of international&domestic cricket played in India.
StarHub will offer Neo Sports on its digital platform, as part of its newly designed Cricket Group comprising Neo Sports and the Cricket Channel.
Announcing this deal, Prasana Krishnan, VP, Business Development said ''We aim to reach the large Indian diaspora and the huge expatriate base in Singapore, all of whom are passionate followers of cricket. Partnering with StarHub gives us a huge advantage as they have comprehensive and unparalleled reach across all market segments in Singapore''.
Patrick Lim, StarHub's Vice President of Cable TV Services, said, ''This is a great opportunity for our customers to get comprehensive access to all major cricket events across the world. We have consistently strived to deliver the best content and value to our customers and this partnership is another demonstration of this commitment. We are glad to be associated with Neo Sports, and look forward to a long and fruitful partnership''.